Field & Stream is an iconic outdoors brand that is making its comeback!
Field & Stream first started in 1871 as Gordon & Ferguson Merchandising Company and began selling clothing under the brand name “Field & Stream” in 1915.
Then in 2012 the licensing rights to the brand were sold to Dick’s Sporting Goods.
Which that unfortunately faded into most of the Field & Stream brand being changed into their own new concept, Public Lands, and closed most of the existing Field & Stream stores.
But now two of our favorite country stars Morgan Wallen and Eric Church are bringing it back!
On January 25th the announcement of the brand has been acquired by a group led by Church and Wallen!
Which they bought not only the retail side of the brand from Dick’s Sporting Goods but also the media platform in hope they can bring back life to the iconic brand and its Field & Stream print magazine.
The resurrection of the brand will include the Field & Stream 1871 Club, a membership community that includes the print magazine, membership gear and other benefits.
The brand will also be launching a limited-edition apparel line inspired by Church and Wallen, as well as an outdoor music festival that will be coming this fall.
Wallen said the brand’s relaunch represents everything he loves (no pun intended) about the outdoors:
“There’s nothin’ I love more than being with friends around a campfire, on a boat or in a deer stand — and Field & Stream represents all of those to me. Being part of its future is incredible and we want to keep bringing people together outdoors, makin’ memories, for generations to come.”
Photo: Reuters
Source: Whiskey Riff
